Everyone needs a
game plan

Media | Marketing | Events

Talk to us
Slide 1

We tell your story

Getting through to your audience in a meaningful way, remains the single biggest challenge in business today.

We specialise in creating and implementing your cut-through strategy… or what we like to call, your ‘Game Plan’, so that your business achieves a sustained high-profile position, for your brand, product or event.

Your business, will receive the benefit of more than 100 years of experience and expertise, in all forms of marketing, media and events management, as we develop and implement your Game Plan.

We can help you get results, in all platforms of media (digital and social media, traditional print media, electronic TV and Radio media, in-house publications) whether it is paid advertising, or editorial news coverage… and in all situations… (think… brand and product launch/refresh, general day-to-day media coverage, reputation and issues management). We also have strong engagement and liaison expertise, with local, state and federal government.

In a nutshell we tick the boxes, whether you have an ongoing daily communications challenge, or a project driven requirement for communications and event management services.


“Hope is not a strategy” ~ Vince Lombardi

media Media

If you want your business or brand covered in the media – traditional or new, we can make that happen. We provide a full range of media services.

“Whoever controls the media controls the mind” – Jim Morrison ‘the Doors’

marketing Marketing

The right content, the right audience, the right channels are all integral to delivering your marketing plan. Game Plan Communications brings this focus to create and deliver your desired outcome.

“If everything is amplified, we hear nothing” – Jon Stewart

events Events

Your event, your vision… No matter how massive or minor, Game Plan Communications can bring your concept to life.

“To achieve great things, two things are needed: a plan and not quite enough time” – Leonard Bernstein

Get your game plan arrow

Why Choose Us

arrow Results

The simple answer is … results. Game Plan has the team and infrastructure for you to achieve your goals.

arrow Respected

The three faces behind Game Plan Communications – Ian Buchanan, Wayne Hickson and Pat McLeod – are not only three of the most respected media identities on the Gold Coast, they also have a lengthy, proven record of success across almost every genre of communications and marketing.

arrow Expertise

Game Plan’s experience and expertise means we understand where you are at, but more importantly, how to get where you need to be.

Game Plan Team

The Team

Game Plan Communications Directors Ian Buchanan, Wayne Hickson and Pat McLeod – individually – have handled some of the biggest media campaigns, high profile brands and major events in our great city. Now as a team – with their skills combined – you and your company could not be in better hands.


Latest News

Gorgeous George Wagner v Donald J. Trump – The Tale of the Tape

Gorgeous George Wagner v Donald J. Trump – The Tale of the Tape


(Australian professional wrestling tragic and media consultant Wayne Hickson explores the separated-at- birth connection between the most flamboyant professional wrestler of all time and the president of the United States.) Meet the man to blame for the man Donald Trump is today. This is George Wagner, born in Nebraska in 1915 during the Great War,... Read more

Wrestling with multiculturalism

Wrestling with multiculturalism


As hundreds of activists’ flout coronavirus restrictions to spend another day protesting in Brisbane against the indefinite detention of asylum seekers and refugees, Game Plan Communications director Wayne Hickson reflects on a golden moment in time when Australia may have got immigration right…even if few were wise to it at the time.   As a... Read more

Beware that 15 minutes of fame

Beware that 15 minutes of fame


As thoughts start to turn to this year’s Queensland State Election, Game Plan Communications director Wayne Hickson channels the Beatles to offer candidates a timely reality check. This 1964 photo of Jimmy Nicol at Melbourne’s old Essendon Airport must be one of the most gut-wrenching rock and roll photos of all time. Jimmy who, you... Read more