Everyone needs a
game plan

Media | Marketing | Events

Talk to us
Slide 1

We tell your story

Getting through to your audience in a meaningful way, remains the single biggest challenge in business today.

We specialise in creating and implementing your cut-through strategy… or what we like to call, your ‘Game Plan’, so that your business achieves a sustained high-profile position, for your brand, product or event.

Your business, will receive the benefit of more than 100 years of experience and expertise, in all forms of marketing, media and events management, as we develop and implement your Game Plan.

We can help you get results, in all platforms of media (digital and social media, traditional print media, electronic TV and Radio media, in-house publications) whether it is paid advertising, or editorial news coverage… and in all situations… (think… brand and product launch/refresh, general day-to-day media coverage, reputation and issues management). We also have strong engagement and liaison expertise, with local, state and federal government.

In a nutshell we tick the boxes, whether you have an ongoing daily communications challenge, or a project driven requirement for communications and event management services.


“Hope is not a strategy” ~ Vince Lombardi

media Media

If you want your business or brand covered in the media – traditional or new, we can make that happen. We provide a full range of media services.

“Whoever controls the media controls the mind” – Jim Morrison ‘the Doors’

marketing Marketing

The right content, the right audience, the right channels are all integral to delivering your marketing plan. Game Plan Communications brings this focus to create and deliver your desired outcome.

“If everything is amplified, we hear nothing” – Jon Stewart

events Events

Your event, your vision… No matter how massive or minor, Game Plan Communications can bring your concept to life.

“To achieve great things, two things are needed: a plan and not quite enough time” – Leonard Bernstein

Get your game plan arrow

Why Choose Us

arrow Results

The simple answer is … results. Game Plan has the team and infrastructure for you to achieve your goals.

arrow Respected

The three faces behind Game Plan Communications – Ian Buchanan, Wayne Hickson and Pat McLeod – are not only three of the most respected media identities on the Gold Coast, they also have a lengthy, proven record of success across almost every genre of communications and marketing.

arrow Expertise

Game Plan’s experience and expertise means we understand where you are at, but more importantly, how to get where you need to be.

Game Plan Team

The Team

Game Plan Communications Directors Ian Buchanan, Wayne Hickson and Pat McLeod – individually – have handled some of the biggest media campaigns, high profile brands and major events in our great city. Now as a team – with their skills combined – you and your company could not be in better hands.


Latest News

The ‘look back’ that will hopefully save our future

The ‘look back’ that will hopefully save our future


Gold Coast space enthusiast and Game Plan Communications director Wayne Hickson looks at why the very human observations of the astronauts who went to the Moon half a century ago still have much to teach us about the challenges of climate change and our increasingly fragile place in the cosmos. Project Apollo – the massive... Read more

Must women pass 'Blood Sport Test'

Must women pass 'Blood Sport Test'


As we prepare to head into a welcome summer of sport, Gold Coast sports media consultant, Game Plan Communications’ director Wayne Hickson looks at where women’s sport in this country is headed. Just a thought … but, do you think the only way women are achieving any street cred in sport is by limping back... Read more

Gorgeous George Wagner v Donald J. Trump – The Tale of the Tape

Gorgeous George Wagner v Donald J. Trump – The Tale of the Tape


(Australian professional wrestling tragic and media consultant Wayne Hickson explores the separated-at- birth connection between the most flamboyant professional wrestler of all time and the president of the United States.) Meet the man to blame for the man Donald Trump is today. This is George Wagner, born in Nebraska in 1915 during the Great War,... Read more